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This was a personal UX exercise. I wanted to develop a solution to what I believe to be a lack in the arts and contemporary art scene in San Diego. The challenge is in the gap of interest for the arts,  a missing link to those cultural endeavors that are sought after in larger cities such as San Francisco, L.A. NY, Chicago or Boston. How can we get there as a city that presents exciting new art exhibits and not only involve an older demographic but a new one as well? Since I relocated from San Francisco to San Diego 4 years ago, I can honestly say I have not been once to a museum or gallery. I don't believe the exhibits are quite there and it is truly disappointing that there is not a push for a search of cutting edge artwork or simply a palatable cleanly and beautifully curated series of traditional work. Therefore, I developed this UX proposal as an example to drive an interest in upcoming exhibitions, while involving the public as participants.



I explored trends currently happening in the art scene in San Diego. Observed social media and website trends from various sources , I also made a few phone calls. Subsequently, I conducted research using various methods to then collect data amassed and uncover insights to guide this application. The point of this analysis is to explore new methods for driving more traffic into the San Diego art culture, using MCASD as an example. 


  • Usability Research
  • Sketch 
  • Axure
  • Demographic Mapping



The real art is out in the streets of San Diego

Being that said, how do we balance it out? How do we bring some of that great art that lives locally, indoors? and how do we get the good exhibits that happen in major cities to appear in our local museums and galleries? 


Deliver a stream of public input

By this I mean to create a source for public participation. This being said, the idea is to create a new page on the current MCASD website that proposes new exhibits and allows the public to contribute with exhibition ideas. Who would they want to see displayed in the walls of the museum?

This would be an approach taken and measured 3 times a year, allowing the museum a year to a year and a half to prepare and figure out how to obtain these exhibits. The proposal with the most votes would then be the consideration for upcoming exhibitions and this includes the public's input for new shows as well as the ones proposed by the museum.






the experiment stage

There is yet much to be done in regards to this exploration. For starters, to bring this as a true possible solution to MCASD and other local museums as a way of igniting local interest in the arts. To show, that San Diego is not all beer, military or biotech industry. That we want to develop a deeper interest in the arts and maybe this way gain international exposure. Letting them know that there is a truly unique view that sprouts from the influence of being right next to one of the busiest border crossing in the world.

page sample

art exhibition survey


The suggestion page would look something like this. It would rotate the proposed exhibits every three months, including one consideration as the public's feedback; if they were to not find an artist they like on this list. This would integrate the public's opinion on what they would want to see. Methods as banners for the home page and social media exposure to this new exhibition proposal, would then be used to encourage a new museum endeavor to find new visitors and encourage old ones.

After each submission from the public visiting the website and following their contribution for what they want to see as an upcoming show, they would receive a thank you note that would look like the image below.:



user flow


As an alternative to reach the option for the public exhibition voting, I have created two user flows that would reach the desired goal in web traffic to this particular section of the site as a voting destination. 

user flow two

Alternative flow with less clicks

I wanted to reduce the distractions and avoid having visitors reach the voting section through a drop down menu. Instead I designed as an idea, to have a promotional banner for this section on the main page that would eliminate lost participation for lack of visibility. In addition to creating a campaign around this voting exhibition trial, in order to take a new curatorial approach to public participation in the museum. This banner would serve as an alternative for user navigation.